Senior lodging and destination marketing executives often make vendor and marketing channel decisions without sufficient time to investigate the ROI of alternative strategies or emerging media choices.
Holidaymakers generally favour the idea of sustainable travel, but are not willing to pay significantly more for a “sustainable” holiday. This finding was confirmed in a study conducted by the Lucerne University of Applied Sciences and Arts in preparation for the World Tourism Forum Lucerne 2011. The study is based on the responses of nearly 5,000 Swiss customers of the travel operator Kuoni.
This white paper by one of the country’s leading consultants for operational excellence discusses the value of your organization’s brand. You’ll learn how the brand impacts your organization’s bottom line, and how problems with even one bad franchisee or dissatisfied customer can impact brand perception and eventually your company’s financial performance.
To protect your brand, you need to create brand standards across your organization and enforce them uniformly. Brand strategy is largely determined by attention to value, service and atmosphere. The white paper explains how to take a comprehensive approach to enforcing brand standards in order to generate improved financial results, greater product adoption, and accelerated organizational learning and improvement.
Bob DeStafano of Online Marketing Insights shares his insights
Social media marketing involves leveraging social networking Websites, like LinkedIn, Facebook and Twitter, to share relevant and interesting social media content with your network of fans, followers and connections. Social media marketing campaigns typically focus on creating compelling content that attracts attention and encourages readers to share it with their social networks.
How do we engage with consumers who are changing their online user behavior as quickly as Facebook changes its profile layouts? The author of this article has had numerous conversations with clients who are second-guessing where they allocated their marketing dollars because of the following:
FEAR of missing the next big thing.
RESOURCES - both financial and human.
CONFUSION about what tactics to focus on as the online world shifts again – and again – and again.
TheEconomic Significance of Meetings to the U.S. Economy study, conducted by PwC US, assisted by a team of industry researchers, spanned more than a year in research and analysis and is the first-ever study of the size and scope of its kind. An alliance of 14 organizations, collectively representing the entire U.S. meetings industry, came together to fund the historic study quantifying the economic significance of the meetings sector.
This worksheet analyzes and compares revenues derived from your brand or local website with the GDS third party travel sites. This comparison will identify trends and market opportunities on a monthly basis.
My columns address many issues facing hospitality business operators. Many of my articles cover topics that are of interest to hotel and restaurant managers, hotel owners, innkeepers and hospitality associations. One of the topic areas I receive the most feedback and requests for additional materials are in the area of sales and marketing, which I have come to recognize is one of the three most essential for success.
With that in mind, here are Five Common Sense Steps to Stronger Public Relations that should help improve the positioning and perception of your hospitality business, as well as revenues:
"PR means telling the truth and working ethically - even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity." Viv Segal
It is no secret that planning an international meeting creates unique challenges - between language barriers and time zone changes, it can be difficult to communicate with a vendor, and don't even get us started on dealing with that pesky VAT! Here is a list of our best advice to help your next international meeting a breeze:
Competitive Shopping of Online Services is an excellent way to be able to assess the proper positioning of your rates, changes in the market and trends that may be emerging over certain periods of time.
Edward Nevraumont, senior director - customer loyalty, Expedia on predictive analytics, and using the same to mine and analyse the data gathered from web traffic and bookings on a website.
Technological breakthroughs have provided the ability to manage and make sense of vast amounts of hitherto unrelated data.
Several sectors including the travel industry are now leveraging this data through business analytics, according to SAS, a specialist in this arena. There are quite a few facets of this discipline. Companies are using customer loyalty programmes and predictive modeling techniques to identify and retain the most profitable customers.
