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Some of today's most profitable hospitality organizations are the lowest-cost competitors in their industries. Where these organizations really shine is in getting the balance right - implementing revenue management techniques and formulating a distribution strategy to maximize revenues and minimize costs.

SEO For Hotels: What Hoteliers Really Need To Know Sep 2, 2013

SEO is not a trick

The first and most important thing that hotels need to realize is that despite what they may have heard, SEO is not about "tricking" search engines. Rather, it is a series of practices by which websites tell the search engines who they are, what they do, and why they are relevant to searchers.

17 Great Ways to Market your Hotel Online Aug 6, 2013

Hotel Online Marketing Guide:

Expedia's New Traveler Preference Program Could Cost Hotel Owners Billions Jul 29, 2013: The hotel industry, much like many other industries, experiences changing trends that seem straightforward on the surface but upon closer investigation, things aren’t always as they seem. One such change in our industry is the introduction of Expedia’s new Traveler Preference Program.

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Join Now Bonus #2 eBook Strategies for Sales & Marketing Jul 24, 2013

A Collection of practical Baker's Dozen columns and successful action plans to improve Sales and Marketing performance at hotels of all sizes.

Recommended Reading: Revenue Management: Maximizing Revenue in Hospitality Operations Jul 16, 2013: Revenue Management: Maximizing Revenue in Hospitality Operations by Dr. Gabor Forgacs,
A Speaker and Faculty Member @ HospitalityEducators.com

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore Jul 3, 2013: If you’ve done any Google searches lately, you may have noticed a new feature taking over the top of your search engine results page (SERP). This new feature changes the SERP landscape yet again, placing even more of an emphasis on local listing performance

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore - By Sue Wiker
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What hotels need to know as Google expands Knowledge Graph Jun 25, 2013: What it means:

Knowledge Graph pushes everything else on the page down, including all ads. This makes it the highest ranking organic result on the page, giving featured hotels a huge advantage over standard organic results, Adwords ads, and Hotel Finder ads.

Five Tips To Increase Your Hotel's Exposure On OTAs Jun 4, 2013: Depending on your strategy and needs, using OTAs is an easy yet effective marketing tool that can really boost your online presence and occupancy. While OTAs are not the best approach for building ADR, having complete, up-to-date listings across OTAs is crucial for taking advantage of the "Billboard Effect" and for having a holistic hotel online marketing strategy. That said, here are five simple steps that you can follow to further increase your hotel’s presence on these important channels.

Changes We Will See In Hotel Marketing May 5, 2013: Experimentation is always expensive in terms of time and human resources. The simple fact is that the basic tactics of hotel sales and marketing still work. Revenue Management Expert Neil Salerno 's impression was that, in recent years, many hoteliers have drifted away from the basics, in favor of new technology and the many unrealistic promises about the use of non-travel related social media. He opined that this type of social media has not yet made any impact for individual hotels.

A web site is absolutely useless unless search engines can find it. May 2, 2013: Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results for targeted keywords. Usually, the earlier the site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site.

Forget the Metrics, How About Making Money? - Apr 23, 2013: Every revenue manager has a different opinion on which revenue management metric is the 'best' - in fact, there are probably as many opinions as there are revenue managers