Recent Articles in Hotel Revenue Management

A Message from Retail - what is happening to your BRANDS?
Apr 23, 2013

  In August I wrote a short article about The Death of a Salesman. I now refer to it as my obituary as a former CMO of many fine companies I had the privilege to work with. (Read It Here)Take a look at most of the manufacturer websites in ourmarketplace. They are NOT good and since I’ve already printed my obituary I can safely say they stink! Add that to the bulk of retailers who also have lousy sites…if they even have one…and you have a strategy for disaster    Bill Napier

Hotel Packaging Can Add Significant Revenues and Create Loyal Customers
Apr 21, 2013

Hotel Marketing Coach Neil Salerno shares his insights on the value of packaging, quality content in onsite messages and the need for creativity in this artilce on packaging.

Is Hotel SEO Dead?
Feb 27, 2013

By Max Starkov and Sue Wiker

Is Hotel SEO Dead? Not by a Long Shot.  More than half of your website's revenue depends on it -

Marketers love exclaiming 'SEO is dead!' and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. 

However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.

From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
Feb 20, 2013

   Recommended Reading 

Crisis Management , Part 1
Feb 10, 2013

Pricing is a crucial revenue management (RM) practice affecting both occupancy and RevPAR (revenue per available room).  In order for a RM strategy to succeed, a balance should be maintained between simulating sufficient demand to maximize occupancy, while not leaving money on the table in the form of too-low ADR (average daily rate).  In the current environment of price transparency, rates/prices take on an even greater role.  Thus, suggesting the right rate to a potential customer has become one of the most important aspects of revenue management.

Forget Rate Parity and Rate Integrity
Feb 8, 2013

Forget Rate Parity and Rate Integrity, let’s go to War!

Case Study: How an Integrated Online Marketing Strategy Helped Drive Brand Awareness
Feb 7, 2013

The Challenge     

Based in Asheville, North Carolina, The Biltmore Company includes the 8,000 acre estate, Biltmore House and Gardens, Inn on Biltmore Estate, Biltmore Estate Wine Company, and Biltmore For Your Home, the company's branded products division.

Biltmore needed to create and manage an integrated online marketing strategy to align with changing consumer behavior and industry trends in order to drive revenue, increase estate visitation and improve marketing ROI.   

Crisis Management, Part 2
Jan 9, 2013

Cutting prices across the board is not a key to success as this strategy impacts customers' perceived value of the business, which makes it difficult for hotels to recover their preliminary positioning when better times come around.  Rather, hotels must focus on particular market segments and distribution channels as rate decreases should be targeted and differentiated.

Google Now - The Revolution In Travel Industry Has Just Begun, In Google's Style
Dec 29, 2012

  In July 2012,  Google launched what we call a "masterpiece" - Google Now! It's a super intelligent personal assistant for Google's Android. Google Now performs actions that are similar to what Siri does, but Google Now is significantly superior in terms of use cases handled and the functionalities supported. In our view, Google Now and Apple's Siri cannot be compared at all.

 

CRM Strategies Helps Improve Profitability
Dec 23, 2012

Customer relationship management, often shortened to CRM, is becoming more of a way of life and an imperative for organizations that want to grow their revenues and profits.

The Shift from Hotel Product Marketing to Niche Marketing
Dec 17, 2012

Today’s travelers are more aware of their individual needs and requirements. They demand not to be treated as just guests. They want companies to acknowledge their existence and understand their special needs, and to be catered to in a personal way.

How to Make Your Front of House Outstanding & Sell More Too!
Nov 30, 2012

  

Questions to Ask Yourself