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From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry

publication date: Feb 20, 2013
 | 
author/source: HospitalityEducators.com Resources
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From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
by Anil Aggarwal, Benu Aggarwal
" 5.0 out of 5 stars On Target!,

This one-of-a-kind book offers practical, proven information for hotel professionals on all aspects of Internet marketing, which hoteliers can use to improve their revenue and online presence.

All the strategies illustrated - from traditional search engine marketing to mobile, social media, e-mail, and website optimization - have been successfully deployed to create good return on investment for client hotels of Milestone Internet Marketing.

The book provides practical tips in easy-to-understand language, and offers nearly a dozen handy checklists to monitor a property's Internet marketing progress.

I have watched the author's progress in helping hoteliers the past ten years and I extend her our compliments.

Dr. John Hogan CHA CHE CMHS
HospitalityEducators
Hogan Hospitality

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