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HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY HAS GENEROUSLY AGREED TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED READER FEEDBACK AND INTEREST

The Revenue Manager of the Future Nov 21, 2012

What numbers are you measuring in Revenue Management? Nov 14, 2012: Patrick Landman of X-Hotels shares his insights on what hoteliers should be looking at when assessing revenue management - and you may be surprised!

Channel Management: an ongoing challenge for hotels - part 1 Nov 13, 2012: For years we have seen a race to the bottom in the rapidly developing world of channel management software. New channel management systems seem to pop up like mushrooms. There are at least 50 different providers active in the market space, and each system seems to come with a lower price. Many existing players in the field participated in the pricing war and nowadays there are certain standalone channel management solutions available practically for free.

Starting Down the Road to Total Revenue Management Nov 7, 2012: For many hotels the road to total revenue management (Total RM) represents a journey already begun; for others it truly is about starting. But the commitment to change is slow and plodding, and there is not yet consensus on just what the best “route” to take might be. In this article we explore the necessary components of a total RM strategy. And these components include everything from the job description of a revenue manager to the structure of a financial statement.

Lessons that Hotels Should Learn from the Airlines Nov 6, 2012: Three Lessons that Hotels Should Learn from the Airlines |
By Jean Francois Mourier

Hotel Brand Hijacking by OTA, it should be banned … Nov 5, 2012

If OTA claim to bring incremental business, why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? It seems the larger chains have convinced the OTA to refrain from this practice. However to independent hotels or hotel management groups they are not showing much consideration. This SEM hijacking or brand keyword robbery needs to stop.

Is TripAdvisor’s 'Show Prices' CPC Program a Viable Direct Online Distribution Channel in Hospitality? Oct 30, 2012

How does the TripAdvisor CPC Program work for independent hotels, resorts and casinos? HeBS Digital has been involved with the TripAdvisor CPC Program for several years now with undeniable success. On average, our clients’ return on ad spend is between 1,000% and 1,500%, varying by location, brand equity, and rate parity.

A Hotelier’s Viewpoint on the Current Status of the Flash Sales Model Oct 29, 2012

Are You Still Discounting? Oct 21, 2012: You Might Gain Some Occupancy, But Lose RevPar to Your Competition

Full House full but pocket book empty? Oct 20, 2012: When a hotel booking site tells you that there is “No room available” at your favorite hotel, they will quickly steer you to several other hotels instead. Naïve travellers and vacationers may think that’s a good thing – the house if full so the site is directing me to another, albeit a slightly more expensive one. Well, if you believe that, then you may be in for a big surprise. A quick phone call or email to your favorite hotel may just indicate that there are lots of rooms available for you, your family and your entourage! So why would you empty more of your pocket book using an alternate site?