Recent Articles in Recent Trends & Hot Topics

Hotel Franchisees Save Together
Jul 4, 2013

Hotel Franchisees Save Together 

Reflections - July 4th
Jul 4, 2013

WHAT'S THE PROBLEM?       John Hogan, Co-founder of HospitalityEducators.com shares some personal thoughts on dealing with the challenges of the 24/7 world of information overload.

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore
Jul 3, 2013

  If you’ve done any Google searches lately, you may have noticed a new feature taking over the top of your search engine results page (SERP). This new feature changes the SERP landscape yet again, placing even more of an emphasis on local listing performance

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore - By Sue Wiker 

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Credit Card Security is a Major Issue - Hotel Associations Issue Joint Statement on Data Protection
Jun 11, 2013

Three major hotel industry associations, including the American Hotel & Lodging Association (AH&LA),
Hotel Technology Next Generation (HTNG), and Hospitality Financial and Technology Professionals (HFTP) today issued the following joint statement to hotels regarding organized cyber crime attacks on credit card data. It identifies actions that hotels -- and not their system vendors -- need to take immediately in order to minimize their vulnerabilities and to avoid the potential for hundreds of thousands of dollars in costs and fines that typically result when just a single hotel system is breached

Hiring tools to help us reduce costs, and hire the right person!
Jun 6, 2013

Guest Columnist Javier Tomé continues his series on making good hiring decisions and understanding some of the challenges facing all employers in the hospitality industry.

Five Tips To Increase Your Hotel's Exposure On OTAs
Jun 4, 2013

Depending on your strategy and needs, using OTAs is an easy yet effective marketing tool that can really boost your online presence and occupancy. While OTAs are not the best approach for building ADR, having complete, up-to-date listings across OTAs is crucial for taking advantage of the "Billboard Effect" and for having a holistic hotel online marketing strategy. That said, here are five simple steps that you can follow to further increase your hotel’s presence on these important channels.

How to Turn Bad Customer Service Into a Win-Win
Jun 4, 2013

Despite your best attempts at providing stellar customer service, mistakes happen from time to time. Sometimes circumstances beyond your control result in unhappy customers. If you don't turn these bad experiences into something positive, your customers will head out the door and straight for your competitors. But what if there was a way to turn these mishaps into an overwhelmingly positive experience, possibly even earning your company some word-of-mouth props and new customers?

20 Ideas for Improving Your Hotel
May 20, 2013

viHotelBlog

These 20 hints for hoteliers are a selection from Terence Ronson’s Dos and Don’ts for people in the industry. Even if they don’t all apply to your business, I hope they should highlight the benefits of reviewing established practices (“If it ain’t broke, don’t fix it” is not a recommended approach), keeping up to date with technology, and making sure you think about the little details that will make your hotel stick in the minds of your guests.

Hospitality Tip of the Week: The Art of Becoming and Remaining Effective Leaders
May 12, 2013

Ralph Shrader, Chairman & CEO of Booz Allen Hamilton, tackles the question that affects leaders on a daily basis - Will You Love Me Tomorrow? He discusses how by investing in relationships and by using our time and talents in service to others, we can become effective leaders.

Talk Radio Featuring HospitalityEducators.com
May 10, 2013

This " Bottom Line" discussion with Kathleen Hogan and John Hogan of HospitalityEducators.com focuses on a number of topics including: Profitability, Operational Management, Leadership Development, eCommerce, Marketing and Talent Management.

'It's Not Easy Being Green'
May 7, 2013

Hotel Online
News for the Hospitality Executive
In 2013, Cayuga Sustainable Hospitality will celebrate its 10th birthday as a hospitality management company managing upscale hotels, resorts and lodges in Central America, all with a strong focus on sustainability. It has been 10 very fulfilling years, filled with challenges and drawbacks. When we started, we had one client and now our portfolio boasts nine projects in Costa Rica and Nicaragua (with several new ones on the drawing board). So business is good, but often at a high cost and wearing our owners and managers at a stronger pace than normal.

Changes We Will See In Hotel Marketing
May 5, 2013

Experimentation is always expensive in terms of time and human resources. The simple fact is that the basic tactics of hotel sales and marketing still work. Revenue Management Expert Neil Salerno 's impression was that, in recent years, many hoteliers have drifted away from the basics, in favor of new technology and the many unrealistic promises about the use of non-travel related social media. He opined that this type of social media has not yet made any impact for individual hotels.