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The Alternative Side of Energy May 2, 2013: Hotels spend a great deal of money on energy expenditures. According to the federal government’s Energy Star program, U.S. hotels spend an average of $2,196 per available room each year on energy, which makes it the fastest growing operating cost in the industry. And, this does not even take into account the amount of carbon dioxide the industry is emitting....

A web site is absolutely useless unless search engines can find it. May 2, 2013: Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results for targeted keywords. Usually, the earlier the site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site.

How to Make Your Video Go Gangnam Vira Apr 30, 2013

How to Make Your Video Go Gangnam Viral

The Commoditization Of Everything-The Tortoise and the Hare Apr 26, 2013: (Aesop would be beside himself witnessing how this race really turned out)

MSU Graduate Student Forum Impressive in The School of Hospitality Business Apr 23, 2013: In an annual Spring tradition, graduate students pursuing one of the Master’s degrees offered in The School Hospitality Business at Michigan State University presented their research to fellow graduate students, faculty, and guests of The School.

Forget the Metrics, How About Making Money? - Apr 23, 2013: Every revenue manager has a different opinion on which revenue management metric is the 'best' - in fact, there are probably as many opinions as there are revenue managers

A Message from Retail - what is happening to your BRANDS? Apr 23, 2013: In August I wrote a short article about The Death of a Salesman. I now refer to it as my obituary as a former CMO of many fine companies I had the privilege to work with. (Read It Here)Take a look at most of the manufacturer websites in ourmarketplace. They are NOT good and since I’ve already printed my obituary I can safely say they stink! Add that to the bulk of retailers who also have lousy sites…if they even have one…and you have a strategy for disaster Bill Napier

The Successful Formula of a Family Business Apr 22, 2013

The Successful Formula of a Family Business

Key Traits of Social Entrepreneurs Apr 16, 2013

An interview with John Elkington, Founder and Chief Entrepreneur, SustainAbility. Social entrepreneurs are generating impressive results -- and capturing the imaginations of businesspeople and public policy makers.

How would your staff rate you as their Manager (or Boss)? Compare your thoughts with these statistics from around the world Apr 11, 2013: Employers worldwide have received a mixed report card, with less than half of all survey respondents saying that their bosses have done a good job in preparing them for future success, according to the latest survey results from Kelly Services®

Protect Your Franchise Brand from Lawsuits Mar 26, 2013: Franchise business owners are responsible for following a multitude of government rules and regulations. In May 2012, a Massachusetts court issued a $3 million damages judgment to Coverall, a privately held janitorial services franchisor found to have misclassified its employees as franchisees. Misclassification of employees is one of many expensive human resources management risks that both franchisors and franchisees face.