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In the 21st-century world driven by unprecedented technology and 24/7 real-time communication fluid, unpredictable, dynamic, and continually changing in form success can only be achieved by refining our goals, charting the course, and remain true to our values in the ever-changing world in which we live and work.

16 Hotels That Are Worth Checking Into For Their Restaurants Alone Mar 17, 2013: 16 Hotels That Are Worth Checking Into For Their Restaurants Alone

This is the fifth post of an eight-part series called "Travel In Style." This series offers in-depth solutions for on-the-go business travelers, all with an eye to design and luxury.

Hotel Common Sense: Stronger Hiring Outlook Means Hospitality Employers Must Step Up Recruitment Efforts Mar 13, 2013

The Stronger Hiring Outlook Means Hospitality Employers Must Step Up Recruitment Efforts
What are you doing in your hospitality business to address the coming changes in the job markets when candidates will soon have choices again?

Are you ready?
Are you the employer of choice in your market?

Is Hotel SEO Dead? Feb 27, 2013

By Max Starkov and Sue Wiker

Is Hotel SEO Dead? Not by a Long Shot.

More than half of your website's revenue depends on it -

Marketers love exclaiming 'SEO is dead!' and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it.

However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.

Apple's 5 Steps Of Service Feb 26, 2013: Forbes contributor Carmine Gallo goes through Apple's 5 steps of service.

Hospitality Tip of the Week: Customer Service - ''Wendy Story" Feb 18, 2013: A true story about Customer Service A HospitalityEducators.com Resource

Thinking Differently in Hospitality Feb 17, 2013: Re-Printed with permission of Robert J Nyman & Hotel interactive

the importance of brands in creating value Feb 15, 2013: Prof Richard Kerley of Queen Margaret University, and is a visiting Professor to HTMi. In this interview with HTMi's Anthony Lack, Prof Kerley talks about the importance of brands in creating value within the hospitality Industry. Well worth watching this five star brand interview.

Wi-Fi is the New Four-Letter Word for Hoteliers Feb 15, 2013: Open up any Hospitality or travel related publication these days, and most likely the first story you will see is about Wi-Fi - the subject has become as omnipresent as the requirement for the service itself - everyone, and I mean EVERYONE is talking about it!

Hospitality Purchasing: How buyers and suppliers deal with tricky situations. Feb 11, 2013

A Case study on lessons learned on purchasing from both sides

"Running a profitable business isn't just about keeping costs down, it's about winning and serving your customers, Feb 10, 2013: According to Experience Radar 2012: Consumer insights for the US hospitality industry released by PwC US, travelers are back on the road and the hotels and brands that deliver the experiences that customers not only want, but also are willing to pay for, can benefit from the continued lodging recovery. The report reveals that issue resolution and current room amenities are most sought by customers. PwC's Experience Radar study is designed to uncover experience "recipes" that drive the choices of today's traveler and profits for tomorrow's hotel operators. The research points to important issues on the minds of hoteliers today including: attracting and retaining guests, investing in capital improvements, and reaping benefits from "brand ambassadors."

Case Study: How an Integrated Online Marketing Strategy Helped Drive Brand Awareness Feb 7, 2013: The Challenge

Based in Asheville, North Carolina, The Biltmore Company includes the 8,000 acre estate, Biltmore House and Gardens, Inn on Biltmore Estate, Biltmore Estate Wine Company, and Biltmore For Your Home, the company's branded products division.

Biltmore needed to create and manage an integrated online marketing strategy to align with changing consumer behavior and industry trends in order to drive revenue, increase estate visitation and improve marketing ROI.