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Measuring ROI in Social Media Dec 21, 2012: Beyond Vanity Metrics: Measuring ROI in Social Media | By Daniel Edward Craig

It's that time of year again when hotel marketers are in the hot seat, trying to justify the money they've requested in next year's budget. And no line item is more contentious than social media.

Hotel Security: Evolving Security Threats Dec 19, 2012

HospitalityEducators.com Guest Columnist Philip Farina was recently interviewed for a United Kingdom story and he wanted to share four main points with our members and readers here

The Shift from Hotel Product Marketing to Niche Marketing Dec 17, 2012

Today’s travelers are more aware of their individual needs and requirements. They demand not to be treated as just guests. They want companies to acknowledge their existence and understand their special needs, and to be catered to in a personal way.

the Energetic Guest Experience Dec 12, 2012: The Dilemma for Hotel Groups of the Energetic Guest Experience | By Peter McAlpine

A New Marketing Tool for the Hospitality Industry Dec 7, 2012

Quick Response codes or QR codes are a 2D matrix barcode consisting of black modules arranged in a square pattern on a white background. QR codes can be read easily by scanning any smart mobile device. Their popularity stems mainly from their large storage capacity, the diversification of the types of data, and their fast readability. QR codes' key function is to break the barrier between the offline and online media by connecting with people in the offline world and bring them to the online world.

Hot restaurant menu trends for 2013 Dec 3, 2012: Toasted bread samplers, contemporary Latin dishes, snacks for less than $5 and high-end takeout are among the hot restaurant trends coming next year, a San Francisco hospitality consulting group predicted Tuesday.

TripAdvisor Survey Reveals Three Quarters Of U.S. Travellers Sharing Trip Experiences On Social Networks Nov 29, 2012: TripAdvisor®, the world's largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.

A Look At Why India's Luxury Market Is Exploding Nov 25, 2012: During the past year, the Indian luxury market has grown 20 percent, with the most growth among luxury products, according to a new report from global consultant management firm AT Kearney (via AFP).

The jewelry, electronics, fine dining, and cars sectors have jumped the most, growing between 30% and 40% in the past year. Apparel, accessories, wine and spirits have continued a steady growth rate of around 25% to 30%.

Overall, the country's luxury market reached $5.75 billion in 2010, including goods and services, the report said.

Video Marketing Mistakes That Cause You to Lose Customers Nov 21, 2012

What happens to the hospitality industry with certain likely political and economic scenarios? Nov 21, 2012: PKF presentation and highlights on US Lodging Outlook

The Revenue Manager of the Future Nov 21, 2012

Three Tips for Choosing a Green Commercial Cleaning Service Nov 16, 2012: Going green is the future. Guest columnist Brianna Davis offers insights on choosing service partners.