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The 3 Stages of Video Marketing Nov 15, 2012: There are many different types and styles of online video but for businesses marketing videos usually support one of those three goals. Each type of video has a unique goal and that goal will help determine what style of video should be used, how it should be used and where it should be used.

What numbers are you measuring in Revenue Management? Nov 14, 2012: Patrick Landman of X-Hotels shares his insights on what hoteliers should be looking at when assessing revenue management - and you may be surprised!

Channel Management: an ongoing challenge for hotels - part 1 Nov 13, 2012: For years we have seen a race to the bottom in the rapidly developing world of channel management software. New channel management systems seem to pop up like mushrooms. There are at least 50 different providers active in the market space, and each system seems to come with a lower price. Many existing players in the field participated in the pricing war and nowadays there are certain standalone channel management solutions available practically for free.

Sustainability Hospitality Reporting Showing Positive Trends Nov 8, 2012

Several of the major hospitality brands have recently released reports detailing results of strategies implemented over the past few years to support hospitality sustainability. Overall the results are very positive......It is refreshing that we are seeing both results and transparency from the major franchise brands.

Heads in the Sand: Executives & Social Media Nov 7, 2012: Sir Richard Branson
Why aren’t more business leaders online?

Pros and cons of outsourcing housekeeping Nov 5, 2012

Pros and cons of outsourcing housekeeping

Getting Smart on Uncle Sam’s Dollar Nov 5, 2012

The quotation I keep on my desk from Benjamin Franklin says, “An investment in knowledge pays the best interest.” Savvy business owners know that learning is a lifetime affair. Fortunately, there are many federal income tax breaks to help defray the cost of your ongoing education.
Barbara Weltman

15 Tips in eLearning and Training Oct 31, 2012: Videos can be a great addition to e-learning packages-but only if they’re used in the right way. Here are Saffron’s top ten tips for making sure videos are adding value to your e-learning rather than just adding megabytes to your course.

10 Online Marketing Terms You Need to Know Now Oct 30, 2012: Online marketing is just like any other industry in that it is full of jargon and acronyms that are unique to that industry alone. In order to stay on top of the game, you need to know what they mean and how to use them in order to be successful.

Many terms and acronyms you already know, like SEO (search engine optimization) and PPC (pay per click). But there are some that you might have never heard before, or maybe you’ve heard but weren’t sure what they meant.

Who Has the Perfect Hotel? Oct 30, 2012: Conde Nast 2012 Traveler Readers' Choice Awards

Making The Most Out Of Your Hotel's Google+ Listing Oct 29, 2012: Google knows how to generate buzz for their new products from the get-go, even if that particular endeavor isn't being rolled out to the public until much later. So, while it may seem like all that hype about Google+ back in June 2011 was anticlimactic, Google had a master plan brewing. With Google's strategic approach to put Google+ on the map (both literally and figuratively), it's time to make your hotel's Google+ presence shine above that of your competitors.

Cultural Intelligence Education Series Oct 29, 2012: Strategic partnership to include webinar series to help drive restaurant industry Cultural IQ