publication date: Feb 28, 2012
|
author/source: Dr. John Hogan CHE CHA MHS and Howard Feiertag CHA CMP
Backyard selling continues to be the best approach for hotels. This text
presents basic techniques and strategies that still get great results. I
personally give each new Ayres sales person a copy, and insist they
read every page. The smart ones read it more than once, and refer to it
regularly. I highly recommend this book for training hotel sales people.
There is no better.
Jim Roos, President, Ayres Hotels -