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Cornell Presents Two Studies Aimed at Helping Hotels Improve Revenues and Profits Mar 22, 2012: CHR Study Shows Effects of Hotel Pricing Strategy on Revenues
A new study from the Cornell Center for Hospitality Research explores hotel price stability and price shifting from 2007 through 2009. The study, “Strategic Revenue Management and the Role of Competitive Price Shifting”, examined whether using shifting price strategies (either up or down) over time was superior to maintaining a steady price strategy. While hotels that shifted to a higher pricing band against competitors tended to see greater revenue per available room, a steady price strategy was also quite effective.

Doing Business in 2012: Set Your Compass Mar 16, 2012: Hotel Industry Magazine - Actionable Intelligence for the UK's Hotel Industry

Columnist Conor Kenny from Conor Kenny and Associates considers the 2012 business environment and “rouses” you into action ! I don’t really buy the idea of “We are at a crossroads”: it assumes you can keep going the same way, straight on. Generally you can’t, if you want to change and adapt.

9 Hot Facebook-Marketing Tips for Small Business Mar 7, 2012: OPEN Forum - Social Media for Business 2012
Learn which social media tools are best for your business, whether or not you should buy Facebook fans and much more.
Read more

Paying Attention to Details Can Really Pay Off! Mar 7, 2012: Life can be full of (pleasant) surprises | By Terence Ronson
The Hotel business never ceases to amaze me - especially when a property sets their mind and hearts into doing it right - instilling a great service culture into the operation. And no more obvious and pleasing is this, than when you encounter staff delivering service beyond ones normal expectations.

Understanding Your Customers: Segmentation trends and Group vs. transient Mar 3, 2012

Jan Freitag, Senior VP, Global Development, STR and
HotelNewsNow.com columnist provides specifics on how to measure the market segment bases that are likely to help you succeed in 2012 and the future.

Group versus transient

A Simple and Often Overlooked Way to Increase Business. Mar 2, 2012: Are you working to increase the group and/or convention business at your hotel?
Not every group limits their hotel usage to large convention hotels and in fact, many larger groups look to offer a range of property types, amenities and pricing options. Smaller groups often elect to choose different types of properties as they work to build or maintain attendance.

4 Rules of Successful Negotiation Feb 28, 2012

Negotiation is part of our everyday lives. We negotiate with our kids about homework, haggle with the farmers' market seller over prices and work out who will clean the dirty dishes at home. Small-business negotiations happen all the time with vendors, employees and customers.

Despite the media's portrayal of contentious negotiations (think pro sports lockout), it's possible to negotiate calmly and come to an agreement that satisfies both parties. Michael E. Sloopka, the negotiating coach, explains how to do it.

Lessons from the Field Feb 28, 2012: An autographed copy of this book from one of the co-authors
is included with every membership. Retail price is $29.95 US.
Backyard selling continues to be the best approach for hotels. This text presents basic techniques and strategies that still get great results. I personally give each new Ayres sales person a copy, and insist they read every page. The smart ones read it more than once, and refer to it regularly. I highly recommend this book for training hotel sales people. There is no better. Jim Roos, President, Ayres Hotels -

How Relationship Marketing Will Increase Hotel Occupancy Feb 25, 2012: Are you allowing your employees to represent your Hotel Brand in a Strategic way?

FBI tips for hotels. How to spot terrorists and what to do. Feb 24, 2012: Recently, the FBI and the BJA set up a joint regional intelligence center, a hotline, and published a Release with some tips specifically for hotels and motels. Here are the highlights from the Release, as well as a link to download the full text.

What should I consider suspicious?

Service Excellence - In EVERY AREA Feb 20, 2012

Terence Ronson, HospitalityEducators.com Guest Columnist

Terence Ronson, ISHC, Managing Director of Pertlink, Ltd and
Guest Columnist @ HospitalityEducators.com shares another comprehensive tour into the front and heart of hotel service and facility with insights on a major property in a major European city.

A Case Study in Careful Planning and Execution Feb 18, 2012

The PuLi Hotel & Spa Shanghai – 5 years in the making

Managed by Urban Resorts Concepts, The PuLi is a member of the prestigious Leading Hotels of the World. It claims to be proudly traditional, distinctly modern. Interesting description. It echoes Pertlink"s core value - "modern thoughts, traditional values". – a meeting of the minds, so to speak…