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5 Common Social Media Mistakes and How to Avoid Them Mar 1, 2012: Most small-business owners feel strongly about social media. They either love it, hate it or both. If they love it, it's because its tools can create tremendous brand awareness. If they hate it, it's because it’s a massive time suck. Regardless of where you stand and how proficient you are at each tool, there is always something new to learn. Here are a few common social media mistakes and tips on how to fix them.

5 Common Social Media Mistakes and How to Avoid Them

4 Rules of Successful Negotiation Feb 28, 2012

Negotiation is part of our everyday lives. We negotiate with our kids about homework, haggle with the farmers' market seller over prices and work out who will clean the dirty dishes at home. Small-business negotiations happen all the time with vendors, employees and customers.

Despite the media's portrayal of contentious negotiations (think pro sports lockout), it's possible to negotiate calmly and come to an agreement that satisfies both parties. Michael E. Sloopka, the negotiating coach, explains how to do it.

Operating Tips for hoteliers during major, international city-wide events Feb 28, 2012: Republicans, Democrats and Inaugurations, Oh My!

Operating Tips for hoteliers during major, international city-wide events

Three cities will be the setting of major, international events this and next year. Tampa, FL, Charlotte, NC and Washington, DC will have a microscope on their respective cities for the political conventions and inaugurations.

Lessons from the Field Feb 28, 2012: An autographed copy of this book from one of the co-authors
is included with every membership. Retail price is $29.95 US.
Backyard selling continues to be the best approach for hotels. This text presents basic techniques and strategies that still get great results. I personally give each new Ayres sales person a copy, and insist they read every page. The smart ones read it more than once, and refer to it regularly. I highly recommend this book for training hotel sales people. There is no better. Jim Roos, President, Ayres Hotels -

March Unique Holidays Feb 27, 2012: These lists include ideas that could be used for special promotions, celebrations or non-traditional events at your hospitality business. These calendars show monthly, weekly and daily events.
Creativity is important and you want to stand out and be remembered!

A Global Study of Internet-Enabled Flash Sales and Private Sales Feb 27, 2012: Faculty & Research

Hospitality Leadership Through Learning

Emerging Marketing Channels in Hospitality: A Global Study of Internet-Enabled Flash Sales and Private Sales

How Relationship Marketing Will Increase Hotel Occupancy Feb 25, 2012: Are you allowing your employees to represent your Hotel Brand in a Strategic way?

Hospitality Research Examines Daily Deals and Sustainability Issues Feb 25, 2012: Hospitality Leadership Through Learning

Cornell Center for Hospitality Research Examines Daily Deals and Sustainability Issues

The New World of Hotel Ecommerce Feb 21, 2012: What to make of Google

Make no mistake, the Google/ITA merger is a big deal for the travel industry. But it’s possible that hotels are asking the wrong question about the impact it will have. The question brings to mind an excellent point that was made during the presentation of the Hotel Distribution Study in Nashville this summer. To paraphrase the panelist’s view: “All of these distribution providers add some value to our business. But as they try to monetize their products, distribution costs are becoming prohibitive. Our challenge is to understand how much their services are worth”.

Room Key joins the hotel search party Feb 16, 2012: Six major hotel companies formed a new online booking service, Room Key, as a way to reduce commission costs paid to online travel agencies (OTAs) like Expedia and Travelocity, whose hotel room sales continue to climb.

Hotels Are Poised To Reboot & Refresh Their Rate Structures Feb 9, 2012: For hoteliers who reduced their rates during the recession, revenue management should play a significant role in their rate recovery. These hotels are in for a real struggle in their effort to recapture profitable rates. This effort will be greatly enhanced if they adopt basic rate development principles and use revenue management.

TRENDS - Properties of All Sizes Find Major Energy Savings - You Tube video stories Feb 5, 2012

Four major hospitality projects ranging from Bed & Breakfasts to mega hotels share specifics on how to reduce expenses, while meeting guest expectations and corporate responsibility.