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What is Your Hotel's Carbon Emission? Feb 4, 2012: Hotel owners that recognize the CSR (Corporate Social Responsibility) of the companies that consume room nights in the markets will ultimately shift share. This RFP season will offer even more proof of that. Companies like Deloitte and Johnson & Johnson will continue to blaze the trail. The hotel brands are already recognizing this and have been busy implementing corporate sustainability policies.

Effective Social Media Contest Case Study Feb 2, 2012

Distribution Channel Analysis: a Guide for Hotels Jan 26, 2012: Distribution Channel Analysis: a Guide for Hotels Now Available Courtesy of American Hotel & Lodging Association and STR; Report Published by HSMAI Foundation

The report discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels. It also drills down to issues of distribution costs and benefits, price elasticity, and the evolving roles of marketing, revenue management and distribution strategy in a dynamic and volatile online environment.

What in Hell is the USP? And Why Do You Need One? Jan 23, 2012: “Today, the USP is perhaps the most misused series of letters in advertising, it has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly different from what they find in competing advertisements.”

I didn’t write this. Rosser Reeves, Chairman of the Board of Ted Bates wrote it over 50 years ago in his seminal book, Reality in Advertising. The intervening years, and decades for that matter, haven’t added much clarity to the situation as the U.S.P continues to be one of the most misunderstood terms in marketing today.

Brands Take A Stand For Direct Distribution Jan 19, 2012: Industry partnership changes the rules of the game in the competition for online bookings.

Social Media Guideline - How To Create a Social Media Guideline that Sizzle Jan 18, 2012: Developing proper strategy, guidelines and tactics is other important elements. If you want to make a difference with your Hotel or Small Business then you need to start fish in new pounds. And it all starts with adding the proper pieces to the puzzle.

Keeping Aware of Top US travel sites is important to effectively using OTAs Jan 18, 2012: Effectively Working with OTAs

“Break-It” Hotel Marketing…A Mental Exercise Jan 16, 2012: The basic principle of break-it marketing is that no procedure or program is perfect and, sometimes, making even subtle changes can have a positive impact on sales results. Therefore, ”if it ain’t broke, break it

Have you seen a shift in hotel asset management as proposed by the author of this article? Please share your thoughts. Jan 16, 2012: The focus of hotel asset management has traditionally been on cost control; reducing the operational or flexible costs on the hotel balance sheet is what used to determine the profitability of a hotel, but over the last few years, focus has shifted !.

To control staff payroll, purchasing costs and overhead spending used to be the main components of the job of a hotel asset manager. With the rise of the internet and increased dynamics of hotel distribution we have seen a shift in focus over the last few years.

LinkedIn Company Pages Best Practices for Hotels Jan 5, 2012: Guest Columnist Are Morch shares best practices for Company Pages, including new ways to reach candidates to fill important staffing positions.

Get involved in your community all year long! Jan 5, 2012

HospitalityEducators.com Guest Columnist, Adam Zembruski shares that "There are 1,000 different reasons why one would choose hospitality as a career, but an underlying thread we all have in common is the desire to serve others."

101 search marketing tips for hotels Jan 2, 2012: These 101 PPC tips, tricks, and quick How To's range from beginner to intermediate to advanced players in the hotel sector.