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Top Luxury Travel & Marketing Trends for 2012 Dec 23, 2011: The Transformation Of Luxury

It has been a roller coaster of an economy, and that unpredictability has had an impact. New Year's resolutions will have consumers looking for more fun. They'll want to play games. Be entertained.

Consumers will want something that enhances their product or service experience - but at a discount. They are savvier than ever before and are making informed choices by researching untold numbers of social networking and user review sites. The daily deal industry, which became an industry almost overnight, has shaped the way they shop. These changing values and consumption habits are driving how we do business.

Are your 2012 Hotel Targets, Budget and Marketing Plan Ready? Dec 21, 2011: The basis of the target or budget lays in a detailed demand calendar. Get a clear overview of what drove revenues each day. Map the events, conferences, expositions, trade-fairs, concerts, holidays, vacations, long weekends, etc to 2012. You will start seeing a clear shift already.

“Is Hospitality Still a Place for Entrepreneurs?” How Motivated are you for 2012? Dec 20, 2011: A Question from HospitalityEducators.com
Possible Answers from one of the world’s best known successes below

Hip Hotel and Social Media Trends for 2012 Dec 20, 2011: Apps was the buzz word for 2010, but Hotels for sure started to embrace apps in 2011 that enhanced guest experiences. Smart phones and tablets is starting to play an important part in a Hotels Marketing Strategy. As a result of this many Hotels experienced an increase in last minute or walk-in reservations.
New Hip Trends for 2012 will be revealed to Hotels that embrace Serve The Guest principles. Brand Champion Advocates will be the Hotels Trend setters.

How Companies and Professionals Can Use LinkedIn For Success Dec 15, 2011: This is one of several discussion postings from a Linkedin group that I belong to. We found it to have validity and are offering it for your consideration in this growing social media.

Top 10 Global Spa Trends for 2012 Dec 14, 2011

Now in its ninth year, the influential annual report is based on analyses from SpaFinder Research and its team of experts who visit hundreds of spa and wellness businesses around the world every year, as well as interviews with leading industry analysts and data and feedback collected from SpaFinder’s partnership with over 15,000 spas, yoga, Pilates and fitness studios, wellness practitioners and salons worldwide.

Getting the Most out of your Hotel Franchise Investment - Part 2 Dec 14, 2011: In today's global competitive hotel market, being part of a group of hotels that share a recognized brand and provide services such as sales and marketing channels, a central reservation system, training, technology savvy and specific operational business protocols could mean the difference between financial success and collapse. (This is part two of a three-part series on Hotel Franchise Investment)

Rethinking Small Business Saturday - Year end 2011 -- Birth of a New Tradition Dec 11, 2011: This is about supporting your local, home town operated and owned businesses that have their financial lives on the line to keep their doors open. Now many local businesses are franchises of national brands, but locally owned and operated. Profits remain in your community, as do most of the jobs and tax revenue.

The Travel & Tourism Competitiveness Report Dec 11, 2011: The Travel & Tourism Competitiveness Index

Although developing the T&T sector provides many benefits, numerous obstacles at the national level continue to hinder its development. The Travel & Tourism Competitiveness Index (TTCI) aims to measure the many different regulatory and business related issues that have been identified as levers for improving T&T competitiveness in countries around the world. Through detailed analysis of each pillar and subpillar of the Index, businesses and governments can address their particular challenges to the sector’s growth.

Marketing, Brands and the Creativity of Business Dec 9, 2011: Americus Reed is an associate professor of marketing at the Wharton School, University of Pennsylvania. He is the marketing department's only identity theorist, which means that he researches the role consumers' self concepts play in guiding buying decisions.