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Hottest Food and Dining Trends for Restaurants and Hotels in 2012 Nov 4, 2011: Baum+Whiteman International Food and Restaurant Consultants creates high-profile restaurants around the world for hotels, restaurant companies, major museums and other consumer destinations. Based in New York, their projects include the late Windows on the World and the magical Rainbow Room, Equinox in Singapore, and the world's first food courts. Their 12th annual hospitality predictions follow ...

Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 1 of 2) Nov 3, 2011: A Plan for All Seasons
Maximizing Revenues does not automatically mean raising prices, but means reacting to the market, to your competitors to some degree and to the uniqueness of your hotel's clientele.

Looking forward to 2012 - The Predictions on Hotel Profitability Nov 2, 2011: As U.S. hotel operators sit down to prepare their budgets for 2012, what lessons can be learned from past practices? To assist hotel managers, PKF Hospitality Research (PKF-HR) examined the accuracy of 687 hotel budgets for the year 2010. The data was taken from the Trends® in the Hotel Industry database of PKF-HR.

How & Why People Choose Hotels Online Oct 31, 2011: There's only one way to know whether or not your website is doing its job and, that is, to check the number of reservations it's generating. If you have an independent hotel, this is an easy task; your booking engine's analytics should tell you. If it's franchised, it's a little harder because most brands don't want you to know how much your proprietary site is contributing to bookings. Many don't want you to have a proprietary site at all.

Weighing-in On Hotel's Use of The TripAdvisor Tools Oct 24, 2011

Consider this: If potential guests click to your hotel's TripAdvisor postings from your website, could it mean that they really want to see how your hotel scores among former guests? Do you think that the absence of a link on your site will dissuade visitors from checking out your hotel on TripAdvisor? Experts agree that the majority of travelers will checkout TripAdvisor before or after making a reservation.

Your "guest-record" of facilities and service on TripAdvisor could be one of your hotel's best sales assets. If your hotel's over-all record on TripAdvisor is very poor, you have much bigger problems than having people viewing other ads on TripAdvisor.

3 Key Hotel Marketing Trends that Hoteliers must embrace Oct 20, 2011

Richard Rosebery, Founder of Small Luxury Hotels of the World, shares 3 key Hotel Marketing trends that all Hoteliers must definitely understand and prepare for.

Mastering The Art of Online Sales Through Hotel Website Content Oct 17, 2011

The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors to your site's booking page. Two reasons why hotel site content must be the primary focus of a site's design and why site content must be carefully shaped and written to produce sales.

What is Your Hotel's Online Market Share? Oct 10, 2011

Many hoteliers have made substantial investments to develop a website presence on the Internet. The question is just how effective have those investments been? Once search results appear, how many visitors are clicking-through to your site? How many are choosing your online competition instead?

A Frequent Traveler Whirl Through Europe! Oct 9, 2011

Terence Ronson, HospitalityEducators.com Guest Columnist

Guest Columbist Terence Ronson ISHC and his wife during a seventeen day period had nine separate Hotel experiences across London, Paris and Germany. He comments "believe me when I say, we have been looking forward to this ride back home to Hong Kong, that is an understatement! The thought of finally unpacking, is so appealing and a luxury in its own right.

From HOSPITALITYEDUCATORS.com
Terence's detailed observations are a lesson to behold in EVERY department of a hotel!

Meetings Technology Trends to Watch for 2012 Oct 9, 2011: The rate of technology change is increasing; meetings and tradeshow technology continues to advance with technology products becoming better, cheaper and easier to use and innovation is bubbling with new options.

Here are some of the major meetings and tradeshow technology trends to watch for this coming year.

Raising Sales Force Effectiveness Oct 6, 2011: Conventional wisdom says that the Internet is making sales jobs obsolete, that those sales teams who remain consist primarily of extroverted go-getters and that selling is an art that’s only measured at the end of each fiscal quarter. Unfortunately, conventional wisdom is dead wrong. Scientific research into what actually works—and what doesn’t—inside today’s most effective selling environments reveals that the conventional wisdom about selling is not just incorrect, but a recipe for failure. Here are the four most important things that CEOs need to know about successful selling into today’s unconventional business world.