HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

Neil Salerno
The fact is that Expedia commands the OTA market. Your decision to partner with them, or any other OTA's for that matter, should be based upon whether or not you feel you can benefit from the relationship and not because someone feels that their rules are prohibitive ,thinks they make too much money or thinks they are "the rate police".

Hospitality Tip of the Week™: Focus on Effectiveness, not Actions Alone Oct 3, 2011: Hospitality Tip of the Week™:
| Focus on Effectiveness, and Not Just Activity or Actions |
At least 25% of our weekly tips focus on sales and marketing.
We must remember that we must focus on delivering the right services to the right customer at the right price, which means attentiveness to sales and marketing efforts are essential.

Hoteliers and OTA's, Partners or Opponents? Oct 3, 2011

The point offered by this leading industry marketing strategist is simple, he believes. When two organizations fail to come to agreement to join forces, there is no license for anyone, outside either organization, to take sides and publically castigate one of the parties. Fairness and balance should be the goal. This article reviews opinions from many hoteliers who work well with Expedia and consider them indispensible, while others feel that Expedia's terms are unreasonable.

4th Quarter October- December , 2011 Unique Holidays Sep 30, 2011: These lists include ideas that could be used for special promotions, celebrations or non-traditional events at your hospitality business. These calendars show monthly, weekly and daily events.
Creativity is important and you want to stand out and be remembered!

Hospitality Tip of the Week™: Focus on Matching Needs and Wants Sep 26, 2011: Hospitality Tip of the Week™: Focus on Matching Needs and Wants
At least 25% of our weekly tips focus on sales and marketing.

We must remember that we must focus on delivering the right services to the right customer at the right price, which means attentiveness to sales and marketing efforts are essential.

Ten Tips On Presentations and Sales Calls| Observations from HospitalityEducators.com Sep 23, 2011

Dr. John Hogan CHE CHA Interacting at a workshop with attendees

As an educator, trainer and consultant, John Hogan has worked with many people on both improving presentation skills and on fine tuning sales proposal delivery. From observations and research, the following are offered as recommendations.

Hospitality Tip of the Week™: Focus on Understanding Why People Buy Sep 20, 2011

Storytelling in Hospitality Sales and Training - Different Perspectives on Hospitality Sales and Training Sep 13, 2011: The Art of Purposeful Storytelling in Hospitality Sales and Training

Hoteliers...What is Your eMarketing Proficiency? Sep 12, 2011

Electronic channels have changed hotel sales and marketing forever. Internet web site marketing, the Global Distribution System, social media, and third-party aggregators have all presented new marketing opportunities for hotels around the world. In effect, the Internet has created the first affordable global marketplace for large and small hotels everywhere.

Social Media - Google + Tips Sep 12, 2011: The Ultimate Google+ Cheat Sheet

How to Stop Good Ideas from Getting Shot Down Sep 10, 2011

The hospitality industry, including hotels, restaurants, spas, pubs and retail, faces continuous challenges in government regulations, in competitive positioning and in general economic development. This video offers insights on how to successfully introduce your "good ideas."

Front Desk Reservations Tracking Report Sep 9, 2011: The purpose of this checklist is to monitor same day accommodation requests and determine if the rates being quoted are meeting the needs of both potential guests and the hotel.