Hospitality Tip of the Week™:
Focus on Matching Needs and Wants

" No Need: We don't just sell people what they need- we sell them what they want. The approach is to make what they need so appealing that they will want it. Whee you combine wants and needs, sales increase. "

Zig Ziglar

At least 25% of our weekly tips focus on sales and marketing. 

We must remember that we must focus on delivering the right services to the right customer at the right price, which means attentiveness to sales and marketing efforts are essential.