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Recent Articles in Professional Development
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Do It! Blog: Marketing for Smart People™
Feb 14, 2019
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Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website.
But cranking out daily content is challenging.
How can you keep the blog post ideas flowing? How can you keep the content fresh and prevent yourself from re-hashing the same old thing?
Here’s a brainstorm of some ideas to get you started, or just keep you going...
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Effectively Interacting with the Media - Keys to Success
Feb 12, 2019
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There are many times in this global economy when our hotel or hospitality business might become the news, rather than be featured in it and that realization is the reason behind this column. The five major points in this column are offered as a primer for positive contact and professional relations with the media. |
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The Difference Between Capital and Cash
Feb 12, 2019
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There are many tasks every small business owner must handle personally, but none calls for personal attention more than allocating capital. Cash management is also a critical task, but operating cash is not capital. Cash pays expenses and is evaluated daily, weekly and monthly, while capital pays for investments in the future of your business and is evaluated over years—possibly even generations. |
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Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Feb 10, 2019
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Get some perspective. Find out what hotels nationwide are implementing and what makes sense specifically for your hotel property. If you do not have a dedicated individual to focus on the strategy consider hiring a sustainability consultant.
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Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner
May 18, 2018
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Russell Rules- Teams Win
Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner
Workshop Focus: Hotel Profitability Ratios, Hotel Guest Services, Hotel Operations
This is not a workshop on sports, but on how the individual can move the entire hospitality organization to long term success with innovation, leadership and strategic goals.
Bill Russell of the Boston Celtics defined the passion for winning through teamwork and focus. This session shares his eleven rules for success.
Keys to Success Agenda and Learning Results
- The Value of the Sixth Man in Hospitality and any Business
- Discipline, Delegation, and Decision Making in Hospitality
- The Celtic Mystique or Making Celtic Pride Work for You
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The Value of Case Studies
Mar 9, 2018
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Enjoy this short video about how Harvard University assesses the value of case studies.
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Overview for Consulting from HospitalityEducators
Mar 9, 2018
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Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations
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Hospitality Tip of the Week: The 2 Words That Will Change Your Life Forever...
Nov 12, 2017
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This worth reading AND thinking about a bit..................... It made realize I need to reactivate a workshop I have on the topic
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Hospitality Tip of the Week: World's Simplest Management Secret
Oct 15, 2017
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It's impossible to manage "people"; it's only possible to manage individuals. And because individuals differ from one another, what works with one individual may not work with somebody else.
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Attitude Makes All The Difference - A Zig Ziglar Training Message
Jan 30, 2017
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What's the Problem? A person's attitude often is the main difference between success and failure.
The Problem may be one that is caused by the individual, the supervisor or manager, the organizational cutlture or some additional external factor. In this video, perspectives are examined and there are lessons for all of us, especially in the hospitality field that faces the stress of the "always open", 24/7 reality.
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Putting a Price on Customer Loyalty
Dec 28, 2016
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Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
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Tip of the Week: How to Become Well Connected
Dec 7, 2016
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Here are 11 ways you can network more effectively and easily at any conference or convention.
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