HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
October 2025
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
A Message to General Managers on Creating Successful Sales Management
Forget Rate Parity and Rate Integrity
Leadership Must-Do's That Produce Great Results! - Week 1
Crisis Management, Part 2
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
Top ten meeting and incentive tips and trends for hoteliers
Baker's Dozen of REASONABLE CARE Strategies
Empower Your Well-selected Leaders
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
Getting the Most out of your Hotel Franchise Investment - Part 2
The Point of No Return: Business Lessons from the Economic Crisis
Cultural Intelligence Education Series
Making “CELTIC PRIDE” work for you
Overview for Consulting from HospitalityEducators
Who do you trust with your hotel investment?
Fundamentals of Sales Planning : Part 1 of 2
Effective Room Forecasting is Key to the Hotel’s Future Performance
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
LESSONS FROM THE FIELD - Identifying Your Customers
Unleash the potential ! Recognize the true value of your Front Line Sales People
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
A tongue in cheek look at the need for clear communication
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
How & Why You Should Live A Life of Integrity
How to Maximize Revenues and Minimize Costs
Training Exercises to Reduce Wasting Time in Your Hospitality Businesses by Dr. John Hogan
Smaller Independent Hotels Should Think "Big"
PREPARING FOR TRAINING by Jennifer Calhoun
Four Basic Hotel Electronic Marketing Tools to Use in 2011
Marketing Is Not The Primary Thing…It's The Only Thing
Observations from HospitalityEducators.com on the "Best Hotel in the World"
A Message to Hotel and Restaurant Managers
Dr. Gabor Forgacs, HospitalityEducators.com Faculty and Speakers
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Don'ts of Hotel Mobile Marketing & Distribution:
Raise Prices Without Losing Customers
Four Types of Strategy That Will Give You The Edge You Need To Succeed
Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 2 of 2)
GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!
Strategies to Make Your Hotel More Profitable NOW
Channel Management: an ongoing challenge for hotels - part 1
5 Ways to Start a Business Plan
Recommended Reading: Russell Rules: 11 Lessons on Leadership From the Twentieth Century's Greatest Winner
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Training Games and Icebreakers #6 -10
L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S
15 Tips in eLearning and Training
How to Write a Business Plan
Recognizing there is Not Only One Approach in Building Revenues
What You Need To Know About Next Generation Revenue Management To Stay Competitive
Get involved in your community all year long!
Hospitality Tip of the Week™: Understanding Measurements
Bill Gates on Issues facing hotels and hospitality
Mind Your Manners - Part Two - Case Study by Kathleen Hogan
Five New Management Metrics You Need To Know
What is the best room or suite in your hotel?
Lessons that Hotels Should Learn from the Airlines
Mind Your Manners - Introduction by Kathleen Hogan
Bar and Dining Room Side Station Checklist
An Open Question to Hoteliers: Do you feel you CAN or CANNOT accomplish your goals?
Mastering The Art of Hotel Revenue Management Part One…The Mission
Where is your desk? Another “High Touch” Lesson for Hospitality Managers
Cornell Center for Hospitality Research Roundtables Focus on Brand Management, Social Media, and Ethics
MIKE HENNING’S FAMILY BUSINESS NEWS & INSIGHTS
From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
Take a sledgehammer to conformity
A Day in My Kimpton Life, Director of Housekeeping
Preparing to be an Entrepreneur #91-118
The Most Important Words for the Workplace or “A short course in human relations” by Dr. John Hogan
Pre-Opening a Hotel? Don’t forget you need guests! (part 2)
Leadership Must-Do's That Produce Great Results! - Week 3
Planning For Profits - An introduction to the budgeting process
The Role of Tomorrow's Leaders
PLANNING FOR PROFITS - An Overview to Effective Budgeting
A Hotelier’s Viewpoint on the Current Status of the Flash Sales Model
Humans Versus Automated Revenue Management Systems
3 Changes We Will See In Hotel Marketing In 2011
MBWA…
How to take your Golf Course Operations to the Next Level
Guest Service - Positive Telephone Skills
Insights from Hotel Impossible
A to Z Steps to Profits or How to Stop Your Hospitality Brands and Management from Stifling People and Strangling Profits
The Next Best Thing in Hotel Marketing
The Simple Truths of Service
CRM Strategies Helps Improve Profitability
Ways to Prepare for Entrepreneurship #21-40
3 Tools to Make You More Time-Efficient
Building Effective Teams - part of the Hospitality Supervisor Training series by Dr. John Hogan
A Glossary of Hospitality Industry Terms to Know : Marketing and Sales Emphasis
Hotel sales managers who excel use a flat list
What Not to Do in Revenue Management - Part Two | By Jean Francois Mourier
The Power of Words
10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
Fifteen Guaranteed Signs that Your Business Will Fail
The History of Distance Learning [INFOGRAPHIC]
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
John J. Hogan CHA CHE CMHS CHO
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com