HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
May 2026
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
A Message to General Managers on Creating Successful Sales Management
Forget Rate Parity and Rate Integrity
Fundamentals of Sales Planning : Part 1 of 2
Empower Your Well-selected Leaders
Making “CELTIC PRIDE” work for you
Cultural Intelligence Education Series
Overview for Consulting from HospitalityEducators
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
A tongue in cheek look at the need for clear communication
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
Unleash the potential ! Recognize the true value of your Front Line Sales People
LESSONS FROM THE FIELD - Identifying Your Customers
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
Top ten meeting and incentive tips and trends for hoteliers
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
Getting the Most out of your Hotel Franchise Investment - Part 2
The Point of No Return: Business Lessons from the Economic Crisis
Leadership Must-Do's That Produce Great Results! - Week 1
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
Baker's Dozen of REASONABLE CARE Strategies
Crisis Management, Part 2
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Who do you trust with your hotel investment?
Effective Room Forecasting is Key to the Hotel’s Future Performance
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
Don'ts of Hotel Mobile Marketing & Distribution:
Where is your desk? Another “High Touch” Lesson for Hospitality Managers
The History of Distance Learning [INFOGRAPHIC]
The Definition of Management
Employee Motivation - A 7 Point Checklist For Success
Distribution Channel Analysis: a Guide for Hotels
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Understanding the Value and Power of Breakfast Part 1 of 2
The Simple Truths of Service
Marketing Is Not The Primary Thing…It's The Only Thing
OSHA Quick Takes
Smaller Independent Hotels Should Think "Big"
MIKE HENNING’S FAMILY BUSINESS NEWS & INSIGHTS
Four Basic Hotel Electronic Marketing Tools to Use in 2011
A Glossary of Hospitality Industry Terms to Know : Marketing and Sales Emphasis
Raise Prices Without Losing Customers
Mixed Reviews - Three Tips on How to Respond
Lessons that Hotels Should Learn from the Airlines
Leadership Must-Do's That Produce Great Results! - Week #5
Electronic Marketing...The Great Hotel Equalizer ...And You Can Do It Without Going Broke
Five Things Hoteliers Can Do, Today, to Improve Sales
L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S
Mind Your Manners - Introduction by Kathleen Hogan
The Revenue Manager of the Future
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Hotel Revenue Management Is Now More Important Than Ever
Principles for Success as a Manager Part one: Understanding the Organization
The Power of Words
Changes We Will See In Hotel Marketing
"A Baker’s Dozen" of Strategies for Hotel Chief Engineers by Dr.John Hogan
The Art of Selling the Right Room at the Right Price
How to Write a Business Plan
William D. Frye, Ph.D., CHE CHO, HospitalityEducators.com Faculty and Speakers
5 Common Words That Create Failure
A Day in My Kimpton Life, Director of Housekeeping
Leadership Must-Do's That Produce Great Results! - Week 4
5 Simple Ways to Improve Hotel Sales in a Lousy Economy
Business Acumen will Lead Hotels to Total Hotel Profit Optimization
Hotel sales managers who excel use a flat list
Recognizing there is Not Only One Approach in Building Revenues
Ways to Prepare for Entrepreneurship #21-40
Building Effective Teams - part of the Hospitality Supervisor Training series by Dr. John Hogan
The Most Important Words for the Workplace or “A short course in human relations” by Dr. John Hogan
A Message to Hotel and Restaurant Managers
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Dr. Gabor Forgacs, HospitalityEducators.com Faculty and Speakers
Hotels Are Poised To Reboot & Refresh Their Rate Structures
Professional Key Learnings of Hospitality
How & Why You Should Live A Life of Integrity
The Role of Tomorrow's Leaders
How to Maximize Revenues and Minimize Costs
Executive Summary: Cornell University Study on The Future of Revenue Management
Preparing to be an Entrepreneur #91-118
Contributors
Revenue Management
What You Need To Know About Next Generation Revenue Management To Stay Competitive
A Hotelier’s Viewpoint on the Current Status of the Flash Sales Model
Strategies to Make Your Hotel More Profitable NOW
Examples of Shockingly Excellent Customer Service
Insights from Hotel Impossible
Get involved in your community all year long!
Five New Management Metrics You Need To Know
"Running a profitable business isn't just about keeping costs down, it's about winning and serving your customers,
How to Stop Good Ideas from Getting Shot Down
"What if" Hotels Did Not Discount As A Knee-Jerk Reaction?
The cost of a BAD Power Point Presentation
What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool
Wi-Fi is the New Four-Letter Word for Hoteliers
Five Legal Problems and How to Avoid Them
Recommended Reading: Russell Rules: 11 Lessons on Leadership From the Twentieth Century's Greatest Winner
An Objective Employee Evaluation Tool You Never Use
Training Games and Icebreakers #6 -10
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
Kathleen Hogan, MBA
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com