HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
May 2026
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
A Message to General Managers on Creating Successful Sales Management
Forget Rate Parity and Rate Integrity
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
The Point of No Return: Business Lessons from the Economic Crisis
Leadership Must-Do's That Produce Great Results! - Week 1
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
LESSONS FROM THE FIELD - Identifying Your Customers
A tongue in cheek look at the need for clear communication
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
Getting the Most out of your Hotel Franchise Investment - Part 2
Cultural Intelligence Education Series
Unleash the potential ! Recognize the true value of your Front Line Sales People
Effective Room Forecasting is Key to the Hotel’s Future Performance
Crisis Management, Part 2
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Making “CELTIC PRIDE” work for you
Fundamentals of Sales Planning : Part 1 of 2
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
Baker's Dozen of REASONABLE CARE Strategies
Top ten meeting and incentive tips and trends for hoteliers
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
Overview for Consulting from HospitalityEducators
Empower Your Well-selected Leaders
Who do you trust with your hotel investment?
Our Industry Links
3 Changes We Will See In Hotel Marketing In 2011
CRM Strategies Helps Improve Profitability
How do you build loyalty at your hotel?
Marketing Is Not The Primary Thing…It's The Only Thing
The Art of Selling the Right Room at the Right Price
Where is your desk? Another “High Touch” Lesson for Hospitality Managers
Revenue Management
William D. Frye, Ph.D., CHE CHO, HospitalityEducators.com Faculty and Speakers
Revenue Management for Dummies.(like me) Part 2 by Neil Salerno
Mind Your Manners - Introduction by Kathleen Hogan
Profit Management 3.0
5 Lessons from the World’s Most Brilliant Minds
What Not to Do in Revenue Management - Part Two | By Jean Francois Mourier
Leadership Must-Do's That Produce Great Results! - Week #5
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Data Overload: Productive or Pointless
Hotel Revenue Management Is Now More Important Than Ever
How to Maximize Revenues and Minimize Costs
The Role of Tomorrow's Leaders
What You Need To Know About Next Generation Revenue Management To Stay Competitive
Production Benchmarks for Your Hotel
Now is the time to invest in Your People
Mixed Reviews - Three Tips on How to Respond
MBWA…
Understanding the Value and Power of Breakfast Part 1 of 2
5 Common Words That Create Failure
How & Why You Should Live A Life of Integrity
How to avoid liability for inadequate hotel security
Four Basic Hotel Electronic Marketing Tools to Use in 2011
L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S
From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
"A Baker’s Dozen" of Strategies for Hotel Chief Engineers by Dr.John Hogan
The cost of a BAD Power Point Presentation
A Baker’s Dozen of Safety & Security Suggestions
Evaluate Your Hospitality Business Strategies to Create a Real and Measurable Competitive Advantage
Training Exercises to Reduce Wasting Time in Your Hospitality Businesses by Dr. John Hogan
World Class Service 101: Know the difference between meeting and exceeding expectations
Planning For Profits - An introduction to the budgeting process
How to Write a Business Plan
Insights from Hotel Impossible
A Glossary of Hospitality Industry Terms to Know : Marketing and Sales Emphasis
Contributors
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Recommended Reading: Revenue Management: Maximizing Revenue in Hospitality Operations
Leadership Must-Do's That Produce Great Results! - Week 4
The Definition of Management
Get involved in your community all year long!
Examples of Shockingly Excellent Customer Service
How Do You Reinforce Team Spirit? by Jennifer Calhoun
Don'ts of Hotel Mobile Marketing & Distribution:
A Day in My Kimpton Life, Director of Housekeeping
Two Ways to Manage Difficult Staff
"What if" Hotels Did Not Discount As A Knee-Jerk Reaction?
10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
Recognizing the Value of the “Small Meetings” Markets
Five Things Hoteliers Can Do, Today, to Improve Sales
Hotel Revenue Management is Now More Important than Ever !
If You Need Something, Just Ask
Mastering The Art of Hotel Revenue Management Part One…The Mission
The Power of Words
A Hotel Marketer’s Guide to Revenue Management
Pre-Opening a Hotel? Don’t forget you need guests! (part 2)
PREPARING FOR TRAINING by Jennifer Calhoun
Guest Service - Positive Telephone Skills
10 Urban Sales Myths | And How to Overcome Them
Why do great leaders express so much gratitude?
The Future of Hotel Revenue Management : Introductory Video
MIKE HENNING’S FAMILY BUSINESS NEWS & INSIGHTS
Getting Smart on Uncle Sam’s Dollar
A Hotelier’s Viewpoint on the Current Status of the Flash Sales Model
Lessons that Hotels Should Learn from the Airlines
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
Kathleen Hogan, MBA
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com