publication date: Jul 30, 2010
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author/source: Dr. John Hogan CHE CHA MHS
The blog introduced four objectives:
- To understand and define the Experience Economy
- To encourage hotel general managers and their staffs to think about the “guest experience” and how it needs to be built into the mindset of every hotel associate for every guest.
- To recognize the danger of becoming a “Commodity”, and ways to avoid becoming ordinary
- To provide attendees with the opportunity to interact with each other on ways to immediately address challenges at their hotels.