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Recommended Reading - Hotel Success Handbook - Practical Sales and Marketing.

publication date: Mar 1, 2011
 | 
author/source: Dr. John Hogan CHA CHE CMHS
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  Hotel Success Handbook - Practical Sales and Marketing ideas, actions, and tips to get results for your small hotel, B&B, or guest accommodation.by Caroline Cooper, Lucy Whittington

Recommended Comment: "A Solid Primer of Marketing & Sales Tips for the Small Hotel,

This review is from: Hotel Success Handbook - Practical Sales and Marketing ideas, actions, and tips to get results for your small hotel, B&B, or guest accommodation. (Paperback)

Caroline Cooper and Lucy Whittington from the United Kingdom have compiled an easy to read book of practical marketing and training ideas that target smaller hotels, B&Bs and inns. The book offers balanced suggestions on both traditional and online marketing and receives excellent reviews from a range of hospitality professionals in its opening pages.

There are 11 chapters that flow well:
Chapter 1 addresses the traditional product, identifying your probable customer base

Chapter 2 provides the foundation of developing a marketing plan and defining your competitive difference

Chapter 3 reviews the fundamentals of what is essential in website development

Chapter 4 offers a range of communication and promotional ideas for both online and traditional marketing

Chapter 5 discusses the importance of establishing value in offerings

Chapters 6 and 10 identify specific action steps for maximizing online promotions and collaborations in technology

Chapters 7 and 9 review traditional marketing options and the need to present a "high touch" approach

Chapter 8 includes an overview on the importance of networking

The final chapter closes the loop with setting goals, creating the Hotel Success Plan and getting started

Their site @ hotelsuccesshandbook provides additional Success Tools and Tips

It is becoming more complicated to market and operate a smaller property and these two professionals have combined their background and experience to provide a a resource that delivers practical advice that one can use immediately.


As always, feedback or comments are welcome

John J Hogan
HospitalityEducators
HoganHospitality


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