1. Say Exactly What You Expect
Employees want to know exactly the results that you want from them. Set crystal clear, unambiguous, measurable performance standards. Performance goals are important. But performance standards tell employees how well they're progressing and how they'll know they've achieved the results you want.
2. Specify Exactly How Their Performance Will Be Measured
Set the performance standards. Say precisely how their performance will be measured against the standards. The standard may be to produce 9 content rich, published blogs each calendar month. The measure may be to produce 2 a week for 4 consecutive weeks plus one "standby" blog. You could also define "content rich" and "publishable".
3. Tell Them "How Well They're Going"
Employees should know, daily if possible, how well they're performing against the standards. Your internal systems should produce that information. You should support it through verbal feedback as required and at least every week.
4. Provide Resources
You cannot expect top performance if you don't provide and maintain adequate resources: equipment, tools, time, machines and support. That's all that needs to be said about this.
5. Create Performance Systems
Your role is, with employees, to put systems in place that make it impossible for them to fail. Remember "system" is merely a word we use to describe "how we do things around here." If your systems are poor your people will fail. That's the reality.
6. Establish Performance Based Reward Systems
Pay employees well when they achieve results. Pay incentives to reward superior performance. It's best to establish reward and incentives systems that reinforce the importance and value of performance standards.
7. Encourage Autonomy
Set standards, establish systems, provide feedback, reward performance. Having done that, encourage employees to recommend improvements in all three areas. Employees want to give you what you expect. But they also expect you to respect their achievement with greater freedom to act to improve things.