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As a career business professional and educator who has held senior leadership with administrative responsibility in several organizations involving both academic and entrepreneurial enterprise, I have demonstrated competencies as a strong leader, relationship builder, general problem solver and mentor.

My professional experience includes over forty years in operations, service, sales and marketing, training, management development and asset management on both a single and multi-property basis, including service as Senior Vice President of Operations in a specialty medically oriented hotel brand for eight years. My background includes teaching college level courses as an adjunct professor at three different colleges and universities over a twenty-year period, while managing with Sheraton, Hilton, Omni and independent hotels.

My consulting work is based on my hotel industry experience, training, education, experience as a hotel company trainer and university level hotel school instructor, active participation in organizations supporting the hotel industry, frequent author and a reasonable degree of professional certainty.

The approach used:

Discuss perceived problem with client to ascertain concerns and possible solutions
Prepare a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Identify and Focus on the strengths
Recommend at least two options on growing the strengths and addressing the weaknesses

Real-World Case Study - A Small Brand Name of Hotels (common ownership) facing challenges in staff turnovers, service levels, and low market penetration.

Discussion revealed little initial or ongoing training for line-level staff and inconsistency in marketing practices across the brand.
SWOT analysis identified several problem areas that were easily remedied and practices that required in-depth focus.
Strengths included: a caring staff needing training and reinforcement and a committed sales team needing uniform guidelines.
Recommendations included: several approaches to line-level training and establishment of brand coordinated marketing protocols.

Results: Guest satisfaction scores improved and market position increased over a 6month period. Ownership elected to sell the brand to an international group at a fair price to all involved.

Professional Expertise

If you are interested in having me work with you, please contact me for a no-cost discussion at john@hoganhospitality.com. or call me at 602-799-5375

Contact me for ideas on proven ways to help you and your teams focus on Hotel Profitability Ratios, Hotel Guest Services, Hotel Sales and Marketing Ideas, and Hotel Operations

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