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Recent Articles in Hotel Marketing & Sales
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Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
Nov 25, 2011
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Franchising and branding continue to be integral parts of the hotel and hospitality landscape, with an estimated 28,200 of the 49,500 hotels (roughly 56%) in the US belonging to a branded or franchised organization. Another calculation projects that an estimated 68%+ of the more than 4,600,000 US hotel rooms1 ( or 3.1 million) are somehow brand affiliated, when management agreements and brand owned and operated hotels are included.
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Adding Value Has Nothing to Do with Price!
Nov 23, 2011
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In today’s competitive market, value (not price) is king. Guest Columnist Conor Kenny of Ireland explains how to add value to your business. | |
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How do you share Your Value Proposition?.
Nov 23, 2011
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The key to turbocharging your company’s value proposition is to build your extended product. Your extended product is the full range of attributes that a customer experiences when obtaining and using your product. If you are selling office supplies, for example, the extended product includes product information, convenient shopping or delivery, payment terms, instructions, easy return process, strong warrantee terms, and a host of other attributes. In fact the nature of an extended product is so broad, that there is always room for great creativity and improvement. | |
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2012 Outlook Remains Positive For U.S. Lodging Industry
Nov 22, 2011
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PKF Hospitality Research (PKF-HR) has released their preliminary Hotel Horizons® updated forecast for the U.S. lodging industry. Based on performance data through September of 2011 (provided by Smith Travel Research), and Moody's Analytics' October 2011 domestic economic forecast, PKF-HR believes that RevPAR in the U.S. will increase by 8.1 percent in 2011, and rise another 6.2 percent in 2012
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Smith Travel Research Updates 2011, 2012 Forecasts
Nov 21, 2011
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The U.S. hotel industry is expected to report smaller increases in all three key performance metrics for year-end 2012 than previously forecasted, according to STR’s updated industry forecast.
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How to define a hotel USP
Nov 20, 2011
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Every hotel needs to discover what is unique about them and promote that in their marketing and advertising efforts. It’s true to independent hotels, for hotel chains, for individual hotels within a chain and all the way to an inn or bed and breakfast.
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How One Family Business Competes In A Luxury Market
Nov 16, 2011
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Many hotels, restaurants and hospitality operations are family businesses. Learn how one family business challenges the brands successfully.
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Small Business Saturday (Nov. 26) is coming up
Nov 15, 2011
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Get ready; Small Business Saturday (Nov. 26) is coming up quickly. Many restuarants, hotels and hospitality biusinesses are considered SMALL BUSINESSESHow are small business owners getting ready?
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4 Networking Mistakes You Don't Know You're Making
Nov 15, 2011
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Networking Mistakes You Don't Know You're Making
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Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 2 of 2)
Nov 9, 2011
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| A Plan for All Seasons
Maximizing Revenues does not automatically mean raising prices, but means reacting to the market, to your competitors to some degree and to the uniqueness of your hotel’s clientele. |
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Hospitality Tip of the Week™: Focus on Planning AND Action
Nov 9, 2011
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Hospitality Tip of the Week™: Focus on Planning AND Action |
“People blame their environment. There is only one person to blame -- and only one -- themselves.” | Robert Collier ( 1885 – 1950) author of self help, and New Thought metaphysical books in the 20th century. |
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The Pitfalls of Last-Minute Sales in Hospitality
Nov 5, 2011
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Last-minute sales in hospitality at lower discounted rates are not sustainable in hospitality as this approach jeopardizes all other distribution channels (hotel mobile site, hotel traditional website, GDS, phone reservations, even OTA distribution).
This is especially valid today in the viral and mobile environment we live in and with the smart hyper-interactive travel consumers we are dealing with today.
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