HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
March 2025
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
A Message to General Managers on Creating Successful Sales Management
Forget Rate Parity and Rate Integrity
Who do you trust with your hotel investment?
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
Fundamentals of Sales Planning : Part 1 of 2
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Leadership Must-Do's That Produce Great Results! - Week 1
Cultural Intelligence Education Series
A tongue in cheek look at the need for clear communication
Getting the Most out of your Hotel Franchise Investment - Part 2
Unleash the potential ! Recognize the true value of your Front Line Sales People
Empower Your Well-selected Leaders
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
Effective Room Forecasting is Key to the Hotel’s Future Performance
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
The Point of No Return: Business Lessons from the Economic Crisis
Crisis Management, Part 2
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
Overview for Consulting from HospitalityEducators
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
LESSONS FROM THE FIELD - Identifying Your Customers
Baker's Dozen of REASONABLE CARE Strategies
Top ten meeting and incentive tips and trends for hoteliers
Making “CELTIC PRIDE” work for you
L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S
Wi-Fi is the New Four-Letter Word for Hoteliers
How to avoid liability for inadequate hotel security
Getting Smart on Uncle Sam’s Dollar
Examples of Shockingly Excellent Customer Service
Sales Training
"What if" Hotels Did Not Discount As A Knee-Jerk Reaction?
Employee Motivation - A 7 Point Checklist For Success
Smaller Independent Hotels Should Think "Big"
How do you build loyalty at your hotel?
Revenue Management
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
William D. Frye, Ph.D., CHE CHO, HospitalityEducators.com Faculty and Speakers
Understanding the Value and Power of Breakfast Part 1 of 2
Building A Hospitality And Customer Service Culture
Evaluate Your Hospitality Business Strategies to Create a Real and Measurable Competitive Advantage
A Hotel Marketer’s Guide to Revenue Management
Don'ts of Hotel Mobile Marketing & Distribution:
Bill Gates on Issues facing hotels and hospitality
Google Says Goodbye to Keyword-Centric SEO
Hotel Revenue Management is Now More Important than Ever !
A Video on How Coordinated Efforts Can Make A Difference
Mind Your Manners - Introduction by Kathleen Hogan
Mastering The Art of Hotel Revenue Management Part One…The Mission
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
The Future of Hotel Revenue Management : Introductory Video
Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 2 of 2)
Recognizing there is Not Only One Approach in Building Revenues
What You Need To Know About Next Generation Revenue Management To Stay Competitive
Thinking Differently in Hospitality
3 Tools to Make You More Time-Efficient
Recommended Reading: Revenue Management: Maximizing Revenue in Hospitality Operations
"Running a profitable business isn't just about keeping costs down, it's about winning and serving your customers,
Hotels Are Poised To Reboot & Refresh Their Rate Structures
From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
Hospitality Conversations™ : Examining the Learning Options Available in the Hospitality Field. by Dr. John Hogan
Training Games and Icebreakers #6 -10
World Class Service 101: Know the difference between meeting and exceeding expectations
MIKE HENNING’S FAMILY BUSINESS NEWS & INSIGHTS
Professional Key Learnings of Hospitality
The Most Important Words for the Workplace or “A short course in human relations” by Dr. John Hogan
Ways to Prepare for Entrepreneurship #21-40
Strategies to Make Your Hotel More Profitable NOW
GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!
The Role of Tomorrow's Leaders
CRM Strategies Helps Improve Profitability
Why do great leaders express so much gratitude?
"A Baker’s Dozen" of Strategies for Hotel Chief Engineers by Dr.John Hogan
An Open Question to Hoteliers: Do you feel you CAN or CANNOT accomplish your goals?
Mixed Reviews - Three Tips on How to Respond
Fifteen Guaranteed Signs that Your Business Will Fail
Contributors
Cornell Center for Hospitality Research Roundtables Focus on Brand Management, Social Media, and Ethics
Hotel sales managers who excel use a flat list
Executive Summary: Cornell University Study on The Future of Revenue Management
5 Ways to Start a Business Plan
Profit Management 3.0
Guest Service - Positive Telephone Skills
How & Why You Should Live A Life of Integrity
5 Common Words That Create Failure
Get involved in your community all year long!
What Not to Do in Revenue Management - Part Two | By Jean Francois Mourier
Changes We Will See In Hotel Marketing
Recommended Reading: Russell Rules: 11 Lessons on Leadership From the Twentieth Century's Greatest Winner
Training and Development – A self-analysis
A Day in My Kimpton Life, Director of Housekeeping
Dr. Gabor Forgacs, HospitalityEducators.com Faculty and Speakers
TRAINING DOCUMENT FOR NEW HOUSEKEEPING SUPERVISORS
Five Things Hoteliers Can Do, Today, to Improve Sales
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
The History of Distance Learning [INFOGRAPHIC]
Business Acumen will Lead Hotels to Total Hotel Profit Optimization
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
John J. Hogan CHA CHE CMHS CHO
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com