HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
March 2026
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
Forget Rate Parity and Rate Integrity
A Message to General Managers on Creating Successful Sales Management
Making “CELTIC PRIDE” work for you
Getting the Most out of your Hotel Franchise Investment - Part 2
Top ten meeting and incentive tips and trends for hoteliers
The Point of No Return: Business Lessons from the Economic Crisis
LESSONS FROM THE FIELD - Identifying Your Customers
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
Fundamentals of Sales Planning : Part 1 of 2
Empower Your Well-selected Leaders
Leadership Must-Do's That Produce Great Results! - Week 1
Baker's Dozen of REASONABLE CARE Strategies
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
Cultural Intelligence Education Series
Who do you trust with your hotel investment?
Effective Room Forecasting is Key to the Hotel’s Future Performance
Crisis Management, Part 2
A tongue in cheek look at the need for clear communication
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
Overview for Consulting from HospitalityEducators
Unleash the potential ! Recognize the true value of your Front Line Sales People
Two Ways to Manage Difficult Staff
Planning For Profits - An introduction to the budgeting process
5 Lessons from the World’s Most Brilliant Minds
Four Steps to Setting Accountability: Building Revenues
GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!
"A Baker’s Dozen" of Strategies for Hotel Chief Engineers by Dr.John Hogan
How do you build loyalty at your hotel?
Where is your desk? Another “High Touch” Lesson for Hospitality Managers
Best practices in pricing and price optimization
Executive Summary: Cornell University Study on The Future of Revenue Management
The Role of Tomorrow's Leaders
MBWA…
Principles for Success as a Manager Part one: Understanding the Organization
William D. Frye, Ph.D., CHE CHO, HospitalityEducators.com Faculty and Speakers
Raise Prices Without Losing Customers
The Future of Hotel Revenue Management : Introductory Video
"Running a profitable business isn't just about keeping costs down, it's about winning and serving your customers,
Contributors
Strategies to Make Your Hotel More Profitable NOW
Insights from Hotel Impossible
Dr. Gabor Forgacs, HospitalityEducators.com Faculty and Speakers
Hotel Revenue Management Is Now More Important Than Ever
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
A Hotel Marketer’s Guide to Revenue Management
A to Z Steps to Profits or How to Stop Your Hospitality Brands and Management from Stifling People and Strangling Profits
Distribution Channel Analysis: a Guide for Hotels
Google Says Goodbye to Keyword-Centric SEO
Bill Gates on Issues facing hotels and hospitality
Four Types of Strategy That Will Give You The Edge You Need To Succeed
Data Overload: Productive or Pointless
How to take your Golf Course Operations to the Next Level
Observations from HospitalityEducators.com on the "Best Hotel in the World"
A Glossary of Hospitality Industry Terms to Know : Marketing and Sales Emphasis
If You Need Something, Just Ask
Get involved in your community all year long!
5 Ways to Start a Business Plan
PREPARING FOR TRAINING by Jennifer Calhoun
TRAINING DOCUMENT FOR NEW HOUSEKEEPING SUPERVISORS
From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
Preparing to be an Entrepreneur #91-118
Take a sledgehammer to conformity
MIKE HENNING’S FAMILY BUSINESS NEWS & INSIGHTS
10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
Hospitality Tip of the Week™: Understanding Measurements
Humans Versus Automated Revenue Management Systems
Wi-Fi is the New Four-Letter Word for Hoteliers
Ways to Prepare for Entrepreneurship #21-40
Lessons that Hotels Should Learn from the Airlines
PLANNING FOR PROFITS - An Overview to Effective Budgeting
5 Common Words That Create Failure
Pre-Opening a Hotel? Don’t forget you need guests! (part 2)
Sales Training
Building Effective Teams - part of the Hospitality Supervisor Training series by Dr. John Hogan
Employee Motivation - A 7 Point Checklist For Success
How to avoid liability for inadequate hotel security
"What if" Hotels Did Not Discount As A Knee-Jerk Reaction?
Profit Management 3.0
Bar and Dining Room Side Station Checklist
The Most Important Words for the Workplace or “A short course in human relations” by Dr. John Hogan
A Video on How Coordinated Efforts Can Make A Difference
Don'ts of Hotel Mobile Marketing & Distribution:
An Open Question to Hoteliers: Do you feel you CAN or CANNOT accomplish your goals?
5 Simple Ways to Improve Hotel Sales in a Lousy Economy
15 Tips in eLearning and Training
Recognizing there is Not Only One Approach in Building Revenues
Principles of Profitability: Points to Ponder
Evaluate Your Hospitality Business Strategies to Create a Real and Measurable Competitive Advantage
Understanding the Value and Power of Breakfast Part 1 of 2
How Do You Reinforce Team Spirit? by Jennifer Calhoun
The Revenue Manager of the Future
Mind Your Manners - Part Two - Case Study by Kathleen Hogan
How & Why You Should Live A Life of Integrity
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
Kathleen Hogan, MBA
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com