HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
March 2026
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
Forget Rate Parity and Rate Integrity
A Message to General Managers on Creating Successful Sales Management
LESSONS FROM THE FIELD - Identifying Your Customers
Empower Your Well-selected Leaders
Effective Room Forecasting is Key to the Hotel’s Future Performance
Cultural Intelligence Education Series
Top ten meeting and incentive tips and trends for hoteliers
Unleash the potential ! Recognize the true value of your Front Line Sales People
The Point of No Return: Business Lessons from the Economic Crisis
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
Getting the Most out of your Hotel Franchise Investment - Part 2
Fundamentals of Sales Planning : Part 1 of 2
Baker's Dozen of REASONABLE CARE Strategies
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Crisis Management, Part 2
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
Who do you trust with your hotel investment?
A tongue in cheek look at the need for clear communication
Overview for Consulting from HospitalityEducators
Leadership Must-Do's That Produce Great Results! - Week 1
Making “CELTIC PRIDE” work for you
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
15 Tips in eLearning and Training
Lessons that Hotels Should Learn from the Airlines
Preparing to be an Entrepreneur #91-118
Distribution Channel Analysis: a Guide for Hotels
Why do great leaders express so much gratitude?
Electronic Marketing...The Great Hotel Equalizer ...And You Can Do It Without Going Broke
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
5 Simple Ways to Improve Hotel Sales in a Lousy Economy
Five Legal Problems and How to Avoid Them
Best practices in pricing and price optimization
If You Need Something, Just Ask
Training Games and Icebreakers #6 -10
What You Need To Know About Next Generation Revenue Management To Stay Competitive
Training and Development – A self-analysis
Cornell Center for Hospitality Research Roundtables Focus on Brand Management, Social Media, and Ethics
Observations from HospitalityEducators.com on the "Best Hotel in the World"
The Power of Words
Sales Training
Revenue Management
Principles for Success as a Manager Part one: Understanding the Organization
Hotel sales managers who excel use a flat list
The Most Important Words for the Workplace or “A short course in human relations” by Dr. John Hogan
How do you build loyalty at your hotel?
How to Maximize Revenues and Minimize Costs
What Not to Do in Revenue Management - Part Two | By Jean Francois Mourier
CRM Strategies Helps Improve Profitability
What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool
Four Types of Strategy That Will Give You The Edge You Need To Succeed
Ways to Prepare for Entrepreneurship #21-40
Get involved in your community all year long!
Wi-Fi is the New Four-Letter Word for Hoteliers
Revenue Management for Dummies.(like me) Part 2 by Neil Salerno
The cost of a BAD Power Point Presentation
Bar and Dining Room Side Station Checklist
World Class Service 101: Know the difference between meeting and exceeding expectations
How to Handle Angry Customers [Infographic]
Mastering The Art of Hotel Revenue Management Part One…The Mission
Raise Prices Without Losing Customers
"What if" Hotels Did Not Discount As A Knee-Jerk Reaction?
Google Says Goodbye to Keyword-Centric SEO
Hotel Revenue Management Is Now More Important Than Ever
A Hotel Marketer’s Guide to Revenue Management
Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 2 of 2)
How Do You Reinforce Team Spirit? by Jennifer Calhoun
Planning For Profits - An introduction to the budgeting process
Pre-Opening a Hotel? Don’t forget you need guests! (part 2)
TRAINING DOCUMENT FOR NEW HOUSEKEEPING SUPERVISORS
Hospitality Tip of the Week™: Understanding Measurements
Leadership Must-Do's That Produce Great Results! - Week 4
An Objective Employee Evaluation Tool You Never Use
3 Tools to Make You More Time-Efficient
How to Write a Business Plan
Examples of Shockingly Excellent Customer Service
Two Ways to Manage Difficult Staff
Where is your desk? Another “High Touch” Lesson for Hospitality Managers
Four Basic Hotel Electronic Marketing Tools to Use in 2011
Bill Gates on Issues facing hotels and hospitality
Don'ts of Hotel Mobile Marketing & Distribution:
A Baker’s Dozen of Safety & Security Suggestions
Mixed Reviews - Three Tips on How to Respond
A Hotelier’s Viewpoint on the Current Status of the Flash Sales Model
Leadership Must-Do's That Produce Great Results! - Week 3
Changes We Will See In Hotel Marketing
Insights from Hotel Impossible
From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
Fifteen Guaranteed Signs that Your Business Will Fail
The Simple Truths of Service
Mind Your Manners - Introduction by Kathleen Hogan
Guest Service - Positive Telephone Skills
Five New Management Metrics You Need To Know
An Open Question to Hoteliers: Do you feel you CAN or CANNOT accomplish your goals?
10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
Kathleen Hogan, MBA
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com