HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
September 2025
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
A Message to General Managers on Creating Successful Sales Management
Forget Rate Parity and Rate Integrity
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
Crisis Management, Part 2
Cultural Intelligence Education Series
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
Effective Room Forecasting is Key to the Hotel’s Future Performance
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
Overview for Consulting from HospitalityEducators
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
Who do you trust with your hotel investment?
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
Fundamentals of Sales Planning : Part 1 of 2
A tongue in cheek look at the need for clear communication
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Baker's Dozen of REASONABLE CARE Strategies
Making “CELTIC PRIDE” work for you
Empower Your Well-selected Leaders
Getting the Most out of your Hotel Franchise Investment - Part 2
The Point of No Return: Business Lessons from the Economic Crisis
Unleash the potential ! Recognize the true value of your Front Line Sales People
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
Leadership Must-Do's That Produce Great Results! - Week 1
Top ten meeting and incentive tips and trends for hoteliers
LESSONS FROM THE FIELD - Identifying Your Customers
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
A Glossary of Hospitality Industry Terms to Know : Marketing and Sales Emphasis
The Power of Words
Pre-Opening a Hotel? Don’t forget you need guests! (part 2)
How do you build loyalty at your hotel?
Cornell Center for Hospitality Research Roundtables Focus on Brand Management, Social Media, and Ethics
Principles of Profitability: Points to Ponder
The Next Best Thing in Hotel Marketing
Electronic Marketing...The Great Hotel Equalizer ...And You Can Do It Without Going Broke
An Objective Employee Evaluation Tool You Never Use
How Do You Reinforce Team Spirit? by Jennifer Calhoun
Smaller Independent Hotels Should Think "Big"
Google Says Goodbye to Keyword-Centric SEO
What is the best room or suite in your hotel?
The Definition of Management
Revenue Management
Hotel Revenue Management Is Now More Important Than Ever
Building A Hospitality And Customer Service Culture
Dr. Gabor Forgacs, HospitalityEducators.com Faculty and Speakers
Five New Management Metrics You Need To Know
The Future of Hotel Revenue Management : Introductory Video
Recommended Reading: Revenue Management: Maximizing Revenue in Hospitality Operations
Getting Smart on Uncle Sam’s Dollar
How to avoid liability for inadequate hotel security
Training and Development – A self-analysis
3 Changes We Will See In Hotel Marketing In 2011
Planning For Profits - An introduction to the budgeting process
Why do great leaders express so much gratitude?
Our Industry Links
Principles for Success as a Manager Part one: Understanding the Organization
Hotels Are Poised To Reboot & Refresh Their Rate Structures
Mixed Reviews - Three Tips on How to Respond
Hotel sales managers who excel use a flat list
How to Stop Good Ideas from Getting Shot Down
High-impact, low-cost ways to win guests
The cost of a BAD Power Point Presentation
Hospitality Tip of the Week™: Understanding Measurements
Take a sledgehammer to conformity
Understanding the Value and Power of Breakfast Part 1 of 2
A Hotel Marketer’s Guide to Revenue Management
How & Why You Should Live A Life of Integrity
Strategies to Make Your Hotel More Profitable NOW
Preparing to be an Entrepreneur #91-118
A Day in My Kimpton Life, Director of Housekeeping
Bill Gates on Issues facing hotels and hospitality
Leadership Must-Do's That Produce Great Results! - Week 4
Production Benchmarks for Your Hotel
Two Ways to Manage Difficult Staff
Ways to Prepare for Entrepreneurship #21-40
Five Things Hoteliers Can Do, Today, to Improve Sales
Hotel Revenue Management is Now More Important than Ever !
How to Write a Business Plan
Professional Key Learnings of Hospitality
What You Need To Know About Next Generation Revenue Management To Stay Competitive
CRM Strategies Helps Improve Profitability
Leadership Must-Do's That Produce Great Results! - Week #5
Best practices in pricing and price optimization
OSHA Quick Takes
What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool
Raise Prices Without Losing Customers
Revenue Management or Urban Myth?
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
A Video on How Coordinated Efforts Can Make A Difference
GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!
The History of Distance Learning [INFOGRAPHIC]
The Simple Truths of Service
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Four Basic Hotel Electronic Marketing Tools to Use in 2011
"A Baker’s Dozen" of Strategies for Hotel Chief Engineers by Dr.John Hogan
L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
How to take your Golf Course Operations to the Next Level
10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
John J. Hogan CHA CHE CMHS CHO
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com