HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
August 2025
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
You are here:
Home
»
Hotel Marketing & Sales
»
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
publication date:
Mar 12, 2016
|
author/source:
Dr. John Hogan, CHA MHS CHE CHO
Previous
|
Next
 
Click to download
These strategies guide the professional in preparing a sales & marketing approach for achieving solid results in any economy.
Related Articles:
E Book Strategies for Sales & Marketing
A Message to General Managers on Creating Successful Sales Management
Forget Rate Parity and Rate Integrity
KEYS TO SUCCESS - Managing the Intricate Challenges of Today's Hospitality Leadership
Leadership Must-Do's That Produce Great Results! - Week 1
The Point of No Return: Business Lessons from the Economic Crisis
Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way
LESSONS FROM THE FIELD - Identifying Your Customers
Getting the Most out of your Hotel Franchise Investment - Part 2
Unleash the potential ! Recognize the true value of your Front Line Sales People
Baker's Dozen of REASONABLE CARE Strategies
How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
Cultural Intelligence Education Series
Crisis Management, Part 2
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2
Who do you trust with your hotel investment?
"A Baker’s Dozen" of Strategies for Hotel Banquet Managers by Dr. John Hogan
A tongue in cheek look at the need for clear communication
Empower Your Well-selected Leaders
Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)
Effective Room Forecasting is Key to the Hotel’s Future Performance
How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ – Part 1
Fundamentals of Sales Planning : Part 1 of 2
Top ten meeting and incentive tips and trends for hoteliers
Overview for Consulting from HospitalityEducators
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
Making “CELTIC PRIDE” work for you
John Hogan CHA CMHS CHE CHO HospitalityEducators.com Faculty and Speakers
Hotel Revenue Management is Now More Important than Ever !
Bill Gates on Issues facing hotels and hospitality
Production Benchmarks for Your Hotel
Distribution Channel Analysis: a Guide for Hotels
Pre-Opening a Hotel? Don’t forget you need guests! (part 2)
How to Write a Business Plan
Sales Training
Building Effective Teams - part of the Hospitality Supervisor Training series by Dr. John Hogan
Data Overload: Productive or Pointless
Google Says Goodbye to Keyword-Centric SEO
Four Types of Strategy That Will Give You The Edge You Need To Succeed
The History of Distance Learning [INFOGRAPHIC]
Profit Management 3.0
Lessons that Hotels Should Learn from the Airlines
The Art of Selling the Right Room at the Right Price
Getting Smart on Uncle Sam’s Dollar
Now is the time to invest in Your People
GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!
If You Need Something, Just Ask
An Open Question to Hoteliers: Do you feel you CAN or CANNOT accomplish your goals?
Hospitality Tip of the Week™: Understanding Measurements
What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool
Revenue Management or Urban Myth?
A Hotel Marketer’s Guide to Revenue Management
How to Maximize Revenues and Minimize Costs
Training Games and Icebreakers #6 -10
Examples of Shockingly Excellent Customer Service
What You Need To Know About Next Generation Revenue Management To Stay Competitive
The Revenue Manager of the Future
A Video on How Coordinated Efforts Can Make A Difference
5 Common Words That Create Failure
Five Things Hoteliers Can Do, Today, to Improve Sales
High-impact, low-cost ways to win guests
Leadership Must-Do's That Produce Great Results! - Week 4
Employee Motivation - A 7 Point Checklist For Success
Recognizing the Value of the “Small Meetings” Markets
Take a sledgehammer to conformity
10 Urban Sales Myths | And How to Overcome Them
Wi-Fi is the New Four-Letter Word for Hoteliers
OSHA Quick Takes
Fifteen Guaranteed Signs that Your Business Will Fail
The Definition of Management
TRAINING DOCUMENT FOR NEW HOUSEKEEPING SUPERVISORS
How & Why You Should Live A Life of Integrity
"A Baker’s Dozen" of Strategies for Hotel Chief Engineers by Dr.John Hogan
Mixed Reviews - Three Tips on How to Respond
Marketing Is Not The Primary Thing…It's The Only Thing
5 Lessons from the World’s Most Brilliant Minds
Four Steps to Setting Accountability: Building Revenues
How Do You Reinforce Team Spirit? by Jennifer Calhoun
Revenue Management for Dummies.(like me) Part 2 by Neil Salerno
L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S
Cornell Center for Hospitality Research Roundtables Focus on Brand Management, Social Media, and Ethics
Leadership Must-Do's That Produce Great Results! - Week #5
PREPARING FOR TRAINING by Jennifer Calhoun
CRM Strategies Helps Improve Profitability
A Baker’s Dozen of Safety & Security Suggestions
Best practices in pricing and price optimization
World Class Service 101: Know the difference between meeting and exceeding expectations
How to Stop Good Ideas from Getting Shot Down
Guest Service - Positive Telephone Skills
Smaller Independent Hotels Should Think "Big"
From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
An Objective Employee Evaluation Tool You Never Use
Where is your desk? Another “High Touch” Lesson for Hospitality Managers
Two Ways to Manage Difficult Staff
Why do great leaders express so much gratitude?
Training and Development – A self-analysis
Principles of Profitability: Points to Ponder
Strategies to Make Your Hotel More Profitable NOW
Recognizing there is Not Only One Approach in Building Revenues
Humans Versus Automated Revenue Management Systems
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
Kathleen Hogan, MBA
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com